Apr 16 2009
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Causes 2: TOMS Commercial/One Day
It’s taken some time, but TOMS is finally getting some mainstream recognition. I’ve been preaching TOMS for the better part of a year now, but I was worried that this weirdly charitable shoe company would forever be a footnote in hipster history.
Not so fast, says AT&T:
Talk about a win-win situation. AT&T hawks their worldwide network, and Blake gets TOMS on TV. And kids get shoes.
Win-win-win.
So what’s “One Day” deal? Leave your shoes at home today…just for a little while…and see what the world is like without basic foot protection. Then, if you’re able, buy a pair of TOMS. You’ll be putting shoes on a child whose “One Day” is every day.
Jesus taught more about meeting people’s basic needs than anything else. Think about it.
Tyler
